Thursday, August 26, 2010

The design of a wine bottle has long been seen as a representation of the producer. You could walk up to nearly any of-age individual on the street and describe to them a bottle that is "black with a yellow kangaroo"... and they would tell you "that's Yellow Tail!" Bingo.

Here are a few examples of not-so-well-known brands who have done an outstanding job of getting their product noticed:


This is Mas Romani wine. It is produced and distributed at the Vinyes Mas Romani Winery in Barcelona, Spain.

Graphic designer Gabriel Morales, from graphic design studio Barcelona Studio Copyright, did a fantastic job of creating a captivating design using simple organic and geometric forms to evoke symmetry. The color scheme of choice effectively enhances the rich colors of the wine, making it more visually appealing to the buyer. This is important because a person who is buying wine, which isn't cheap, typically wants it to be as rich in flavor and aroma as it is in color. After all, the more the wine is said to cost, the more we tend to enjoy it.





Now this is a cool bottle design. This is Honey Moon wine. The bottle and packaging was designed in 2008 with great detail and interest in mind. The bottle neck looks like it's dripping honey, and the cork is a honey stirrer! And as if that wasn't impressive enough, the box it comes in is in the classic hexagonal shape of a honeycomb. Not to mention that the coloring of the packaging handsomely complements the magnificent color of it contents.








Last but not least is Root 1.  I had never heard of this brand before, but rest assured, it has yet another completely awesome package design. While I cannot say for sure whether or not the contents are visible through the bottle, I am confident to say that just seeing this bottle would make me want to buy this wine, whether I thought it would be good or not. The earthy tones used on the label go well with the image printed, which is a tree. As you can see, the tree's root grows down through the text, which has a captivating effect on those like myself, who are more concerned with how the bottle looks than the rather pricey beverage inside. After all, I am only 18.

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